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DELTA launches the second story within its brand campaign ‘Covered it all’. The campaign goes live today on TV and radio. In this follow-up, DELTA’s fiber experts present an important innovation: the introduction of WiFi 7.
The first installment of the new brand campaign series ‘Covered it all’ was introduced earlier this year. Each story playfully shows how DELTA anticipates the digital needs of households in a recognizable and humorous way.
Michel van den Berg, Brand & Campaign Lead at DELTA, explains:
“Together with N=5, we are continuing to build our positioning as the fiber expert in the Netherlands. By bringing the latest WiFi technology directly into people’s homes, we are once again delivering on our promise. The launch of the DELTA WiFi 7 router is proof of that. And we’re doing it with the trusted Team DELTA, who have been visiting households for years. In the coming period, we will also roll out more online campaigns, focusing especially on the benefits for consumers.”
This second chapter in the campaign highlights the launch of the DELTA WiFi 7 router, now included with every new fiber subscription. It delivers significantly higher speeds, lower latency, and more stable connections in busy households, making it the ideal solution for families with heavy, simultaneous internet use.
The commercial shows how the whole family already benefits from DELTA’s fastest internet. Team DELTA (Dana, Dirk, and Donnie) stop by to install the new WiFi 7 router, ensuring that all devices in the house run smoothly, at the same time. Friends join in for a gaming session, and WiFi 7 easily handles the extra demand.
In addition to the TV spot, the campaign includes radio, out-of-home, and online video.
The campaign demonstrates that DELTA understands the moments that truly matter, whether it’s meeting a crucial deadline, scoring concert tickets, or breaking your high score. For each of these urgent internet moments, DELTA ensures everything runs seamlessly.
Bastiaan Weers, Managing Strategy Director at N=5, adds: “Of all urgent internet moments, gaming may be the most relatable, especially for families with kids who game. From a business perspective, gaming has been growing steadily for years and increasingly plays a role in choosing a fiber provider. With this campaign and proposition, we’re tapping directly into that movement.”
DELTA continues to build on relatable everyday situations. These various urgent internet moments make the campaign scalable and relevant across paid, owned, and earned media.